Redesigning dolist.com from the Ground Up
Some web projects start with a blank page.
This one started with four websites.
Four websites for a single company.
Four entry points.
Four ways of presenting offerings that, in reality, were all part of the same ecosystem.
On one side, there was dolist.com, the main site: the brand, the blog, resources, customer stories, a significant share of the historical SEO equity.
Alongside it:
- a site for Campaign, the email and SMS activation platform;
- a site for Welkom Editor, the email builder;
- a site for Dolist services, covering consulting, Studio, deliverability, data, and training.
On paper, each site had its own logic.
In practice, for someone discovering Dolist for the first time, things could quickly get confusing.